BlueOak Resources

Engineering outfit backed by Kleiner Perkins and converting e-waste into Gold. Literally.

02/2012

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02/2013

The goal of this project was to quickly roll out a website that could convey the purpose as well as the culture of BlueOak Resources.

Working with the founders, we decided that the past way to communicate the nearly-infinite waste being created by disposed of electronics was to create seamless "waste patterns" out of e-waste to use as a background, which overwhelms the eye with the immediate sense of the scale of the problem BlueOak is tackling.

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